Tina L. Pugliese, APR is an executive coach and counselor for Pugliese Public Relations, a communications firm in Boynton Beach, Florida. Pugliese is an accredited member of the Public Relations Society of America, and is the author of the book, Public Relations for Pharmacists, and e-books, Marketing Your Business for Success, How To Work With The Media, and Public Relations Manual — A Guide for Entrepreneurs. She can be reached at (561) 889-3575 or by email. Her website can be found here.
Pugliese's columns on public relations and marketing appear every other Monday in Palm Beach Business.com.
Pugliese on PR: Choosing your media
Be clear about which media you want to target in order to reach your audience. This will help you decide what kind of a campaign to have, and which tools you will need to use.
How you define your audience will depend on your geography and on your community. Media in small communities cover the news in a completely different way than in the city. In general, small town media cover local events and news and will therefore be more accessible to you. Getting media attention will be harder in big cities, where local news tends to be underplayed.
Don't believe your own publicity
By Tina L. Pugliese, APR, Pugliese Public Relations
One of my former clients owned a multi-office real estate firm in Washington, D.C. After creating a public relations program that began with a local blitz, we decided that we would attempt to get some national coverage for her. I submitted a story about her to a national woman’s magazine, suggesting that she be named one of the “Top 10 Women Entrepreneurs” of the year. Read more Don't believe your own publicity ...
Expect the unexpected
By Tina L. Pugliese, APR, Pugliese Public Relations
During the meeting of a national pharmacy organization in Orlando, I received a call from one of the local television affiliates asking if I could provide an interview with a pharmacist about expiration dates on medications. It seemed like a simple request. I located a pharmacist who was attending the meeting who could address this issue. I briefed him on what the reporter had told me would be his story angle.
When the interview began, it seemed like it would be fairly routine. The reporter asked questions such as, “What is the purpose of the expiration date on medicine?” “What happens if someone takes a medication that has expired?” Read more Expect the unexpected ...
When good plans go awry
By Tina L. Pugliese, APR, Pugliese Public Relations
When I was handling the public relations for a caterer in Washington, D.C., we decided to hold the business’s 50th anniversary party on the National Mall in Washington. We had an enormous tent erected (after “going though fire” to get permits from the city), invited the diplomatic corps and the Washington media, and provided exotic food and entertainment. We even had tents set up as elegantly appointed “powder rooms” for the guests. (Portable facilities never looked so good.) Read more When good plans go awry ...
