Bruno Ramos with Eleven's corporate sales and events director Laren Belinsky and Ed Ordonez. DELRAY BEACH — Spa Eleven is not just a spa any more. It’s a boutique, a hair salon and a skin care center. It’s also a place for corporate events and parties.
It’s also not Spa Eleven any more. Just Eleven, a way of emphasizing that it's changed.
And to get the word out, it’s holding a series of parties called Sexy Summer Sundays. Essentially, Eleven is inviting the world in for some champagne, a tour and maybe a massage. Eleven will be holding as many as eight events over the next eight weeks.
“We’re expanding the brand, Living Eleven, living the luxurious life of Eleven,” says Lauren Belinsky, who heads corporate sales and events. “We want to bring it out to the world.”
Nicole Oden, a senior vice president at Smith Barney in Boca Raton for 11 years, founded Eleven nearly 3 years ago. The name comes from the opening date — Nov. 11.
The facility covers 11,000 square feet, with 11 treatment rooms. You might detect a trend there.
There are facilities for both men and women.
Eleven is also expanding, planning to open a 20,000-square-foot center in Las Vegas. Projected opening date: Nov. 11, of course.
“If you think this place is nice, imagine what our Las Vegas location will be like,” Belinsky said.
The Scene
A Sexy Summer Sunday Evening at Eleven
Bruno Ramos with Eleven's corporate sales and events director Laren Belinsky and Ed Ordonez. 
Eleven's make-up artist and brow sculpter Georgio with Tara Delano.
Cesar Montes with Rona Petie of Simply the Best magazine and Giuseppe Lombardo. 
Good friends Karen Mellman and Diane Goldberg. 
David Weinfeld and Daphne Weiss.  |
| JULY 2, 2007 |